Before Unboxing Was Everywhere: My Years at HardwareGeeks.com

By Michael · October 25, 2026

There was a time when opening a box, taking pictures of what was inside, and sharing your thoughts online was still something new.

I got to be part of that time through HardwareGeeks.com. Looking back, those years gave me much more than the chance to try out new technology. They gave me opportunities to travel the world, meet some great people, and turn something I enjoyed into work I was excited to do.

From 2002 to 2012, I served as Editor in Chief of HardwareGeeks.com. Technology was moving fast, and having a blog gave me a place to talk about what was changing and what those changes meant for the people buying it.

Getting a look at what was next

One of the best parts was traveling to see what companies like Microsoft, HP, Toshiba, Epson, Samsung, and many others were working on.

There was something special about getting an early look at a product and then being able to share that experience with readers. You could see the work that went into it, ask questions, and get a better understanding of what the company was trying to accomplish.

Of course, a presentation could make almost anything sound impressive. The interesting part was getting your hands on it and forming your own opinion.

Would someone actually use this feature? Was it worth upgrading? Did it make something easier, or was it just something new?

Those were the kinds of questions that made covering technology fun.

The people made the experience better

As much as I enjoyed the products and the travel, some of my best memories are about the people I met along the way.

Colleagues like Lucy Hedges, known for her work on the BBC Travel Show, and John Obeto from Absolutely Windows were part of what made those years memorable.

We shared an interest in technology, but everyone brought a different perspective. It was always interesting to hear what caught someone else’s attention or why they felt differently about a product.

You could walk away from the same presentation with completely different opinions. That gave us plenty to talk about.

The technology has changed a lot since then. I still appreciate the people I got to know through it.

When an unboxing was still something different

Today, you can find an unboxing video for almost anything. Back then, we were still figuring out how to share those experiences online.

I had the fun of making unboxing videos in those early days, before they became such a familiar part of buying and reviewing technology.

There was no need to overcomplicate it. Open the box, show what came with the product, and let people get a closer look. Sometimes the little things you noticed while unpacking it were exactly what a reader wanted to know.

Having a blog made that connection possible. You did not have to wait for a magazine to hit the shelf. You could share something while it was fresh and hear what people thought.

Being part of that early group of bloggers and creators was exciting. At the time, I was enjoying the work. Looking back, it is pretty amazing to see how much that kind of content has grown.

Lessons that stayed with me

My work today is different, but I still use things I learned at HardwareGeeks.com.

Ask questions. Learn how something works. Explain it in a way people can understand. And remember that the person reading may care about something you have not thought of yet.

Those years gave me a chance to see the world through an interest that started with technology. I got to try new things, build relationships, and share experiences with people who were just as curious as I was.

The gadgets were fun. The travel was an opportunity I will always appreciate. And the people made it a chapter worth remembering.

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